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How to Optimize Your Website for Search Engine Use

How to Optimize Your Website for Search Engine Use

Dedicate some time to writing really great content. The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Your readers will share your work generating additional backlinks, not to mention extra traffic, and search engines will recognise your quality piece because it will flow naturally with not too many keywords (something which is penalized in the post Penguin Update world).

  • Write content people want to share on Facebook, Twitter, Pinterest and other social networks. The search engine will read those social signals as a signal of the quality of your domain. You can accelerate the spread of your content on these sites by having an account on these social networks with lots of followers.
  • Consider submitting your content to sites like Reddit, Delicious, Digg and other content aggregators that might gain you a few readers.
  • Go back and SEO rewrite some old content. Chances are you know stuff about search engine optimization that you didn't know last year (not to mention changes in SEO best practices since last year). Re-visit some old content and re-write it with your search engine optimisation hat on, updating image attributes, changing keyword density, adding links to your home page and other relevant content on your site. Even consider republishing as a fresh article for extra brownie points with the search engines!

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